Paper Turtle: Handmade Urns for People & Pets
Hello. My name is Laura and I’m an urn maker.
There. The first step in introducing Paper Turtle, my new business specifically for cremation urns. I’ve been meaning to write about Paper Turtle for almost a year, after I opened shop last May. But I simply had no words, probably because every drop of energy was being sucked into coming up with new designs, befriending spreadsheets, and stocking shelves.
I think there’s a common misconception about artists — that we mostly lounge around in our studios wearing comfy flannel jumpsuits* drinking chamomile tea and listening to NPR while awaiting the tender muse bearing the next great idea: beautiful, poignant, and inherently marketable. But no; for those of us who make part or all of our livings from our work, we know that along with being creatives, we’re small business owners. And like any small business owner, we wear many hats from creator to accountant to janitor.
*ok that part’s true
The only difference, at least for me, is that I have to balance running a business with the compulsive need to make things. It’s a lot of work but also a lot of fun, especially when studio successes outweigh failures, and I get to see the pictures in my mind come to life in just the way I was hoping. It’s all the more thrilling when other people like what I do and are even willing to pay money for it. !!
Imagining Paper Turtle, I had an idea of how I wanted it to look and feel but needed professional help to manifest my vision. So I hired the best branding firm ever, Ripe Inc., who did a fantastic job creating the beautiful design & website,
and awesome photographers (thanks JAK Media!),
and then got busy making inventory.
A few months after I opened the online store, I developed a line of cat & dog urns, which are now some of my best sellers.
Part of Paper Turtle’s mission is to help bring our experience of death out of the proverbial closet — viewed in this culture as an unpleasant inevitability relegated to dark corners, spoken of in hushed tones and managed by medical and funeral professionals. I believe there is distinct need for cremation urns that, like any handmade object, are special because they bear the maker’s life energy and have been carefully considered: the shape, weight, silhouette, functionality, colors, texture, how it will look in a room, reflect light, or feel in your hand; in short, they have been loved.
I’m happy to be the part of slow but exciting changes happening in the funeral industry and the way our culture perceives and relates to death. I’m also honored to know that my urns have helped enrich my customers’ experiences of grief with beauty, joy, creativity, and even humor; rather than reminders of sadness and loss, they are engaging works of art that help keep family members and pets present in their lives. Art really does have the power to heal.
I hope that none of you needs an urn anytime soon; but if or when the time comes, please keep Paper Turtle in mind, as it’s only with your support that I can continue doing what I love for a living. I also invite you to spread the word — connect with Paper Turtle on Facebook and Instagram, and visit paper-turtle.com to learn more. Thanks.